Winter Jacket VR Activations


Canada Goose’s virtual reality experience takes consumers on a trip to three different California climates, enabling them to test out the different jacket styles offered through the label.

This Pandemic-friendly experience invites guests to create avatars of themselves wearing their choice of Canada Goose’s jacket. Guests can then wear their VR jacket as they explore different attractions, including Santa Monica Pier, the Hollywood Sign, Joshua Tree and Big Bear. According to the brand, this virtual reality activation helps the consumer better visualize what gear they need for their upcoming getaways, whether it be city-based or nature-bound. This move speaks to the brand’s move toward changing consumer desires that have arisen due to the COVID-19 pandemic.

Image Credit: Canada Goose/The Webster

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